Rotherham Dementia Action Alliance

Contact name:

David Coldrick


Tel: 01709 837170


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    Last Modified: October 27, 2021

    Rotherham Dementia Action Alliance

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    Group aims

    Working towards Making Rotherham a Dementia Friendly Town Dementia Action Alliance was formed in October 2010 and is made up of over 2,600 national and local organisations committed to transforming the quality of life of people living with dementia in England and the millions of people who care for them. The Alliance currently has over 149 Local Dementia Action Alliances across England

    Group Activities

    What does the Dementia Action Alliance do?

    Members of the Alliance have signed up to a National Dementia Declaration, which was created in partnership with people with dementia and their carers and explains the huge challenges presented to our society by dementia and some of the outcomes we are seeking to achieve. Outcomes range from ensuring people with dementia have choice and control over decisions about their lives, to feeling a valued part of family, community and civic life.

    Signatories to the Declaration have published their own Action Plans setting out what they each will do to secure these outcomes and improve the quality of life of people with dementia. Organisations\’ commitments include work on promoting information on dementia to councils and delivery of a national project on the care of people with dementia in hospitals. Successful case studies can be found on the Achievements section of the DAA website.

    Members range from RMBC, RDGH, South Yorkshire Ambulance service, South Yorkshire Fire and Rescue to small local shops, a local vets and a local builder all committed to considering any actions they could do to help make people with dementia and their families live well in their communities across Rotherham.

    South Yorkshire Police are members of Rotherham Dementia Action Alliance and have worked closely with The Rotherham Alzheimer’s Society and have developed The Herbert Protocol, this is a risk management and information gathering tool for use when a person is reported as missing. This is proving very useful to the police force and very reassuring for families.


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